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Cosmetic Parent Companies and Cruelty Free Brands

20/11/2016

It was recently announced that Estee Lauder has acquired two of my favourite cosmetic brands, Too Faced and Becca Cosmetics. Both brands were originally independently owned and cruelty free. Both brands have stated that they will continue to not test on animals and not sell in countries where animal testing is required, but at the end of the day, the profits from these brands are now going to the Estee Lauder group. Estee Lauder allow animal testing “where required by law” which to me means that they care more about the profits they get than the welfare of the animals who are tortured. Many people were upset when the same thing happened with L’Oreal acquiring Urban Decay, NYX and The Body Shop. I have a put together a list of all the brands that Estee Lauder and L’Oreal own so that you are able to make an informed decision when buying beauty products in future.

Cosmetic Parent Companies and Cruelty Free Brands - Polish and Paws Blog
Cosmetic Parent Companies and Cruelty Free Brands

I try not to buy from brands that have parent companies that are not cruelty free but there is a lot of debate within the cruelty free community about it. Some believe that by buying from brands that are cruelty free but have a non-cruelty free parent company, you are showing the parent company that there is money to be made by going cruelty free. I am more in the boat that I don’t want any money I spend to go towards animal testing or companies that support it. If I buy from a brand that doesn’t test on animals but has a non-cruelty free parent company, the profits that are made eventually end up with the parent company that supports torturing animals. In saying that, I still own some products from brands like Urban Decay and NYX but I will try to find replacements for those products when they run out. I will of course prioritize buying from a cruelty free brand that has a non-cruelty free parent company over buying directly from a brand that tests on animals themselves. I loved both Too Faced and Becca, so I have a lot of products from each brand in my collection, as well as some on the way from America that I purchased months ago. I have no intention of throwing out these products as that is very wasteful, but I will look to replace them with products from brands that do not have a parent company or are owned by a cruelty free parent company in future.

Too Faced and Becca Cosmetics are now owned by Estee Lauder - Polish and Paws Blog
Too Faced and Becca Cosmetics are now owned by Estee Lauder

The two main parent companies I always to try avoid are Estee Lauder and L’Oreal. Both companies sell into China, where animal testing is required on imported cosmetics, because they want to. Each brand could choose to withdraw from China, as many ethical companies have done, but they put profit above animal welfare. I have put together a list of all the brands that L’Oreal and Estee Lauder own so that you can refer to it in future if you do not want to support them.

Estée Lauder Owns

AERIN Beauty
Becca
Bobbi Brown
Clinique
Darphin Paris
Estée Lauder
GLAMGLOW
La Mer
Lab Series
MAC
Origins
Osiao
Prescriptives
Smashbox
Too Faced

Fragrance

Aramis
DKNY
Donna Karan
Ermenegildo Zegna
Frederic Malle
Jo Malone London
Kilian
Kiton
Le Labo
Michael Kors
RODIN Olio Lusso
Tommy Hilfiger
Tom Ford Beauty
Tory Burch

Haircare

Aveda
Bumble and Bumble

L’Oreal Owns

L’Oreal Luxe Brands

Giorgio Armani
Yves Saint Laurent Beaute
Biotherm
Kiehl’s
Ralph Lauren
Shu Uemura
Cacharel
Helena Rubinstein
Clarisonic
Diesel
Viktor&Rolf
Yue Sai
Maison Margiela
Urban Decay
Guy Laroche
Paloma Picasso
Proenza Schouler

Consumer Products Division

L’Oreal Paris
Garnier
Maybelline New York
NYX Professional Makeup
African Beauty Brands

Professional Products Division

L’Oreal Professionnel
Kerastase
Redken
Matrix
Pureology
Shu Uemura Art of Hair
Mizani
Essie
Decleor
CARITA

Active Cosmetics Division

Vichy
La Roche-Posay
SkinCeuticals
Roger&Gallet
Sanoflore

The Body Shop

Other big parent companies include Procter & Gamble, Johnson & Johnson, Revlon, Unilever, Shiseido, Kose, Coty etc. Many cosmetic parent companies also have a parent company themselves, like Kendo who are owned by Louis Vuitton-Moet Hennessy (LVMH). Neither Kendo or LVMH test on animals but they own a mix of cruelty free and non-cruelty free brands. One of the brands Kendo owns is Kat Von D Beauty (cruelty free) and one brand that LVMH owns is Sephora’s makeup line (sells in China). I personally choose to support Kat Von D as the profits aren’t directly going to a company that is testing on animals, but there are others who don’t. It is up to each individual to choose where they draw the line.

Too Faced is now owned by Estee Lauder - Polish and Paws Blog
Too Faced is now owned by Estee Lauder

I’m never able to remember who owns who so I google the brand name and either ‘owned by’ or ‘parent company’ and the answer is usually easy to find. If a brand or parent company include that they test on animals ‘only where required by law’ then you know that the brand or parent company is supporting the testing of beauty products on animals. You can find more information about cruelty free companies in my Vegan and Cruelty Free Standards in Beauty blog post.

What is your stance on cosmetic parent companies? Will you be trying to avoid brands owned by non-cruelty free parent companies in future?

To see other beauty bloggers posts, visit Fabulous and Fun Life’s blog link up.

Love, Alinta

6 Comments

  • Shell 22/11/2016 at 8:55 am

    I buy cruelty free products where possible, however, I’m not perfect in that regard as I own a fair number of polishes from OPI & Essie (probably my 2 favourite mainstream brands) as well as perfumes from DKNY & Jo Malone. I know that I’m a complete hypocrite as I consider myself anti-animal cruelty; however I’m neither vegan nor vegetarian either, so….catch 22 I guess. I would like to increase my Aussie indie polish stash though. I just don’t understand why animal testing still goes on when there’s plenty of perfectly healthy humans who could do the job.

    • Alinta McMurdo 28/11/2016 at 4:03 pm

      I actually found the easiest thing to do was drop essie and opi. I originally thought I wouldn’t be able to replace the opi nudes but between zoya and indies I have heaps. I think it would have been much harder if I wasn’t fully into indie polish already as Zoya can be expensive here and China Glaze hard to come by (that hasn’t stopped me having a huge CG collection though lol). If you specifically want cremes to replace your essie and OPI polishes, then Pretty Serious and Powder Perfect are great places to look. My previous post has links to all the aus indie websites if you ever need it. I’m far from perfect. I still think I’m on a journey (well I think everyone is). Lots of people consider me hypocritical for buying cruelty free items but not vegan (I have lots of products with beeswax and some carmine etc) but I am doing the best I can right now and that’s what matters. We all do what’s best for us 🙂

  • Michelle Morchella 24/11/2016 at 12:47 pm

    Thank you for this list, it’s always great to have everything in one place. I’ve never paid my attention to this, but I’m starting to think I should.

    Michelle Morchella

    • Alinta McMurdo 28/11/2016 at 4:05 pm

      Glad it has helped. I was going to try and list all the big companies and brands under them but I quickly realised that that was going to be a huge effort. I am starting to look more into indie cosmetics so that I don’t have to think about the parent companies etc and that might make it easier for me to avoid them 🙂

  • Marisa Robinson 24/11/2016 at 1:27 pm

    Thank you for such an informative post! I do try where possible and I am lucky that a lot of brands and products I love are cruelty free, I just wish they all were! Hopefully that will be the way of the future so none of our furry friends are harmed in the name of beauty x

    • Alinta McMurdo 28/11/2016 at 4:10 pm

      I was so surprised when I first found out about animal testing. I had assumed it was just a thing of the past. Hopefully it is one day 🙂

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    Here’s a video of Bonsai’s recovery from cruciate ligament surgery this year. He ruptured his cruciate just before my wedding, and then had surgery shortly after.  As well as repairing the ligament, the vet also created a deeper groove in his knee so to give his knee more stability. This is his second knee surgery as he had his other one done a year earlier. It’s very common for the second knee to be injured within a year of the first. His surgery and recovery were complicated by his IBD and heart failure, but as you can see his leg is doing really well now. I’ve been updating you in my stories about his heart failure. He doesn’t have much much time left with us, so I thought I would upload this so you can see that knee surgery is worth doing. I know lots of people are scared of the recovery period because crating can be demanding on your time and stressful for the dog, but giving them proper use of their leg back is worth it. I’ve seen dogs in rescue that are forced to go years without this surgery and the results are heartbreaking. The recovery can be hard, especially if there are other medical issues at play, like with Bonsai, but a good vet will try to make the dog as comfortable as possible for the recovery period. Humans get help when they rupture their ACL so please do the same for your dog. If you’re wondering how Bons is going today, he’s recovered from yesterdays sedation and is happily sitting on my shoulder - as per usual. There’s no way of knowing when his time will be up, so he’s being spoilt and loved until that day does come. He’s my little shadow who I love very much 🌒
#rescuedog #crutiate #crutiateligament #dogsofmelbourne #chihuahua
    Here’s a video of Bonsai’s recovery from cruciate ligament surgery this year. He ruptured his cruciate just before my wedding, and then had surgery shortly after. As well as repairing the ligament, the vet also created a deeper groove in his knee so to give his knee more stability. This is his second knee surgery as he had his other one done a year earlier. It’s very common for the second knee to be injured within a year of the first. His surgery and recovery were complicated by his IBD and heart failure, but as you can see his leg is doing really well now. I’ve been updating you in my stories about his heart failure. He doesn’t have much much time left with us, so I thought I would upload this so you can see that knee surgery is worth doing. I know lots of people are scared of the recovery period because crating can be demanding on your time and stressful for the dog, but giving them proper use of their leg back is worth it. I’ve seen dogs in rescue that are forced to go years without this surgery and the results are heartbreaking. The recovery can be hard, especially if there are other medical issues at play, like with Bonsai, but a good vet will try to make the dog as comfortable as possible for the recovery period. Humans get help when they rupture their ACL so please do the same for your dog. If you’re wondering how Bons is going today, he’s recovered from yesterdays sedation and is happily sitting on my shoulder - as per usual. There’s no way of knowing when his time will be up, so he’s being spoilt and loved until that day does come. He’s my little shadow who I love very much 🌒 #rescuedog #crutiate #crutiateligament #dogsofmelbourne #chihuahua
    3 months ago
    View on Instagram |
    7/9
    With it being #pridemonth, we are going to talk about the A in LGBTQIA+ (while you look at some of my rainbow-ish nails from over the years). The A stands for Asexual, or Aromantic, or Agender,, but not Ally. Asexuals are people who don’t experience sexual attraction to others (or only do in certain circumstances, like those who are grey or demisexual). It’s a spectrum, we’re all different. Many aces still have relationships, whether romantic, sexual or queer-platonic. Asexuality is about attraction, not relationship status. Aces are frequently erased from the queer community. Last pride was particularly bad for ace erasure and hate. Aces belong in the queer community. Many aces have a hard time coming to terms with being ace in our hyper-sexualised society, and then they have to deal with erasure from their own community too. I personally would have been saved years of worrying that something was wrong with me if someone had just explained the difference between sexual and romantic attraction to me as a teen. There are so many amazing aces out there who deserve to be supported, especially by the queer community. So, don’t forget to include the A if you’re going to use the LGBTQIA+ acronym, and show for aces, whether you’re in the community or an ally. 
#pride #asexualpride #LGBTQIA #pridenails #rainbownails
    With it being #pridemonth, we are going to talk about the A in LGBTQIA+ (while you look at some of my rainbow-ish nails from over the years). The A stands for Asexual, or Aromantic, or Agender,, but not Ally. Asexuals are people who don’t experience sexual attraction to others (or only do in certain circumstances, like those who are grey or demisexual). It’s a spectrum, we’re all different. Many aces still have relationships, whether romantic, sexual or queer-platonic. Asexuality is about attraction, not relationship status. Aces are frequently erased from the queer community. Last pride was particularly bad for ace erasure and hate. Aces belong in the queer community. Many aces have a hard time coming to terms with being ace in our hyper-sexualised society, and then they have to deal with erasure from their own community too. I personally would have been saved years of worrying that something was wrong with me if someone had just explained the difference between sexual and romantic attraction to me as a teen. There are so many amazing aces out there who deserve to be supported, especially by the queer community. So, don’t forget to include the A if you’re going to use the LGBTQIA+ acronym, and show for aces, whether you’re in the community or an ally. 
#pride #asexualpride #LGBTQIA #pridenails #rainbownails
    With it being #pridemonth, we are going to talk about the A in LGBTQIA+ (while you look at some of my rainbow-ish nails from over the years). The A stands for Asexual, or Aromantic, or Agender,, but not Ally. Asexuals are people who don’t experience sexual attraction to others (or only do in certain circumstances, like those who are grey or demisexual). It’s a spectrum, we’re all different. Many aces still have relationships, whether romantic, sexual or queer-platonic. Asexuality is about attraction, not relationship status. Aces are frequently erased from the queer community. Last pride was particularly bad for ace erasure and hate. Aces belong in the queer community. Many aces have a hard time coming to terms with being ace in our hyper-sexualised society, and then they have to deal with erasure from their own community too. I personally would have been saved years of worrying that something was wrong with me if someone had just explained the difference between sexual and romantic attraction to me as a teen. There are so many amazing aces out there who deserve to be supported, especially by the queer community. So, don’t forget to include the A if you’re going to use the LGBTQIA+ acronym, and show for aces, whether you’re in the community or an ally. 
#pride #asexualpride #LGBTQIA #pridenails #rainbownails
    With it being #pridemonth, we are going to talk about the A in LGBTQIA+ (while you look at some of my rainbow-ish nails from over the years). The A stands for Asexual, or Aromantic, or Agender,, but not Ally. Asexuals are people who don’t experience sexual attraction to others (or only do in certain circumstances, like those who are grey or demisexual). It’s a spectrum, we’re all different. Many aces still have relationships, whether romantic, sexual or queer-platonic. Asexuality is about attraction, not relationship status. Aces are frequently erased from the queer community. Last pride was particularly bad for ace erasure and hate. Aces belong in the queer community. Many aces have a hard time coming to terms with being ace in our hyper-sexualised society, and then they have to deal with erasure from their own community too. I personally would have been saved years of worrying that something was wrong with me if someone had just explained the difference between sexual and romantic attraction to me as a teen. There are so many amazing aces out there who deserve to be supported, especially by the queer community. So, don’t forget to include the A if you’re going to use the LGBTQIA+ acronym, and show for aces, whether you’re in the community or an ally. #pride #asexualpride #LGBTQIA #pridenails #rainbownails
    3 months ago
    View on Instagram |
    8/9
    Plastic packaging and beauty products. What can one change do? When @trilogyproducts changed from plastic spatulas to bamboo ones, they stopped producing 208,000 plastic spatulas a year. For me, that means I now won’t be adding to my very large pile of plastic spatulas that I have accumulated over the years by using the Trilogy Replenishing Night Cream every day. No other night cream compares for me, so I’m glad I won’t add to that pile. I kept them all hoping that I would find a use for them but that has yet to happen 🤷‍♀️ A lot of beauty brands market that their plastic can be recycled, but many of those products can’t be put in curbside recycling. When they can go into the recycling bin it doesn’t mean customers are actually doing that, and even when the plastic does make it into the recycling bin, it doesn’t mean it’s actually recycled. There’s a huge amount of plastic in recycling centers that never gets made into something new. So I appreciate it when brands do make changes like this because I can see the result as a consumer. That doesn’t always mean the change is automatically better for the environment, because there’s no way of knowing if the brand uses more materials or greenhouse gases to make the new version. Beauty brands can be very cagey about their greenhouse gas emissions, particularly their scope 3 emissions. Therefore as consumers we can often only make best guesses as to which brands and products are the most sustainable choice. Changing plastic packaging is however a very obvious difference for customers, because we see the difference in where our waste goes. So as a customer I do like seeing brands moving to products that aren’t plastic, or at the very least using plastic that is easily curbside recycled. Many beauty brands have a long way to go before their products are easily recycled, but Trilogy is one of the brands who have made an effort to change this. So long story, short, I love Trilogy skincare products and appreciate that they are trying to make the brand more eco-friendly. What’s your opinion on this? Do you have a weird plastic spatula pile, or is it just me? 
#trilogy #trilogyskincare #discovertrilogy #lovealinta
    Plastic packaging and beauty products. What can one change do? When @trilogyproducts changed from plastic spatulas to bamboo ones, they stopped producing 208,000 plastic spatulas a year. For me, that means I now won’t be adding to my very large pile of plastic spatulas that I have accumulated over the years by using the Trilogy Replenishing Night Cream every day. No other night cream compares for me, so I’m glad I won’t add to that pile. I kept them all hoping that I would find a use for them but that has yet to happen 🤷‍♀️ A lot of beauty brands market that their plastic can be recycled, but many of those products can’t be put in curbside recycling. When they can go into the recycling bin it doesn’t mean customers are actually doing that, and even when the plastic does make it into the recycling bin, it doesn’t mean it’s actually recycled. There’s a huge amount of plastic in recycling centers that never gets made into something new. So I appreciate it when brands do make changes like this because I can see the result as a consumer. That doesn’t always mean the change is automatically better for the environment, because there’s no way of knowing if the brand uses more materials or greenhouse gases to make the new version. Beauty brands can be very cagey about their greenhouse gas emissions, particularly their scope 3 emissions. Therefore as consumers we can often only make best guesses as to which brands and products are the most sustainable choice. Changing plastic packaging is however a very obvious difference for customers, because we see the difference in where our waste goes. So as a customer I do like seeing brands moving to products that aren’t plastic, or at the very least using plastic that is easily curbside recycled. Many beauty brands have a long way to go before their products are easily recycled, but Trilogy is one of the brands who have made an effort to change this. So long story, short, I love Trilogy skincare products and appreciate that they are trying to make the brand more eco-friendly. What’s your opinion on this? Do you have a weird plastic spatula pile, or is it just me? #trilogy #trilogyskincare #discovertrilogy #lovealinta
    4 months ago
    View on Instagram |
    9/9

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