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Eye Of Horus Brow Define Review


Today I’ve got a quick post for you to share one of my favourite makeup products. The Eye Of Horus Brow Define is one of the few makeup products I use every single time I put on my makeup. That’s saying something as my makeup collection isn’t exactly small. Eye Of Horus Cosmetics are a cruelty free Australian brand with a focus on eye makeup. I also recently reviewed the Eye Of Horus Cosmetics Goddess Pencil range which are great eye pencils you should check out too.

Eye Of Horus Brow Define - cruelty free and vegan
Eye Of Horus Brow Define – cruelty free and vegan

Eyebrows are such a big trend in beauty now that you will find brow products popping up left right and centre. That of course does not mean they are good quality or worth investing your money in. I have been on a mission lately to try lots of cruelty free brow products to see which ones come out on top. I have tried lots of eyebrow pencils including the well known Anastasia Beverly Hills Brow Wiz, but my favourite is still the Eye Of Horus Brow Define. Once dry, the Brow Define is smudge proof and waterproof but i’ve had no problem taking it off with makeup remover or a cleanser at the end of the day. It’s also paraben free and full of good natural ingredients like Coconut and Candelilla Wax, plus organic Castor Oil to help with hair growth.

Eye Of Horus Brow Define
Eye Of Horus Brow Define

I originally purchased the Eye Of Horus Brow Define because I loved using the tiny pencil tip of the Anastasia Beverly Hills Brow Wiz. Both products are a vegan friendly, retractable eyebrow pencil with a spoolie on the opposite end. Each have a tiny pencil tip which makes drawing on individual hairs a breeze, and means that you don’t have to sharpen anything – which is always a winner in my book. When looking at them next to each other, it’s very hard to pick up a difference, it’s only on application that I have found that the Eye Of Horus Brow Define inches ahead of the Brow Wiz. The pencil formula is ever so slightly different that I find using the Brow Define easier as the product transfers to the skin with less pressure than the Brow Wiz. It’s not too soft though that it loses the benefit of the tiny pencil tip. I’ve had no issues with quality with any Eye Of Horus product but I have had a problem with the spoolie snapping off the Anastasia Beverly Hills Brow Wiz, and I’ve seen a lot of people having a similar problem.

Eye Of Horus Cosmetics Brow Define in Husk - Ash Blonde
Eye Of Horus Cosmetics Brow Define in Husk – Ash Blonde

I’m the shade Husk which is described as an Ash Blonde by Eye Of Horus Cosmetics. I have the Blonde and Taupe from Anastasia Beverly Hills but I like the Taupe on me better. If you have a less common hair/eyebrow colour then the three colour shade range from Eye Of Horus might not be enough for you and you will need to go for the much larger shade range of Anastasia Beverly Hills, as their 10 colours seem to cover all bases. The smaller shade range is really the only negative I can find on the Eye Of Horus Brow Define and at $25 aud it ends up quite a bit cheaper than buying the Brow Wiz which retails in Aus for $38 at Sephora Australia (affiliate). I recently purchased the Garbo & Kelly Brow Perfection which is a very similar product to that of the Brow Define and Brow Wiz but I haven’t had enough time to play with it yet to know where it fits in to my list of favourite brow products. I also have brow pencils from Nyx (Micro Brow Pencil), Colourpop, Ardell and Models Prefer that I can do a full comparison blog post on in future. If there is a certain brow pencil you would want in that review/comparison post, let me know asap so that I can include it.

Top to bottom - Anastasia Beverly Hills Blonde, Eye Of Horus Husk/Ash Blonde and Anastasia Beverly Hills Taupe.
Top to bottom – Anastasia Beverly Hills Blonde, Eye Of Horus Husk/Ash Blonde and Anastasia Beverly Hills Taupe comparison

To set my eyebrows, I still use the Anastasia Beverly Hills Clear Brow Gel as I like that it’s clear and has good hold. I do however have a lot of cruelty free brow gels (many with fibers and colour) that I have collected to review and compare in another post. Eye Of Horus Cosmetics just released a new product called the Brow Fibre Extend which I really want to try before doing that post as I’m sure it will be another great product from them. Eye Of Horus also have a dual ended eyebrow product with brow gel on one end and a thicker tipped brow pencil on the other but I haven’t tried that as I prefer the very fine tipped brow pencils.

Eye Of Horus Brow Define
Eye Of Horus Brow Define

As a brand, Eye Of Horus Cosmetics has been a big hit for me. They don’t have an extensive product range as they have focused on eye products, but that focus means they have been able to create some of the best products on the market. The Eye Of Horus Brow Define is my favourite eyebrow pencil to use, as it can create a really natural look or a  much bolder brow. The versatility, quality and price make it a product that I recommend to anyone asking for advice on eyebrow products. The fact that the product looks pretty with the gold font detailing is just a bonus. I have so many makeup products in my collection that I rarely buy backups of any single product, but the Eye of Horus Brow Define is the exception, I just bought a couple of backups as I know I will use them all. Have you tried anything from Eye Of Horus Cosmetics? How about the Brow Define, do you love it as much as I do?

Love, Alinta


  • Tal 18/07/2017 at 12:09 am

    Great review! I love the NYX brow wiz pencil! I have never tired the Anastasia Beverly Hills due to the cost of it. I like how this has better ingredients than the other two as well 🙂 I will be looking in too this product! Thanks for the info!

  • Shell 18/07/2017 at 10:00 am

    Great review Alinta! I’ve been thinking of doing a comparison post between the Brow Wiz & the Brow Define as I have both (ABH in Medium Brown, EOH in Dynasty/medium brown). Having used both, I probably prefer the Brow Define as it’s better priced & mine has lasted forever (I’ve had mine for at least a year). My last Brow Wiz only lasted about 7 months & in the end I had troubles trying to wind it up. I’ve since bought 2 extra as back-ups, but something tells me I won’t need to crack them open for a while yet.

  • kats (@katshepsutt) 23/07/2017 at 10:19 am

    Loving EOH products as I do I’ve been curious about this brow product for a while Alinta – sadly I reckon that it’s too dark for me, and I’m hoping they’ll extend their shade range as everything else about it appeals to me so much xxx

  • Kayleigh 14/09/2017 at 6:28 am

    I really need to try something from Eye of Horus. I’ve heard so many great things about them.

    Kayleigh x

  • Vidhu Skulpt 05/10/2017 at 11:40 pm

    Eyebrow sets the finishing look in all makeup and plays a very pivotal role in enhancing the glow. Thanks for sharing a wonderful post on eye brow. Looking forward to use this product for my customers!

  • Guri Makeup 14/11/2023 at 3:25 pm

    Excellent review! The NYX brow wiz pencil is fantastic! I’ve never tried Anastasia Beverly Hills because of the price. I appreciate how this has more components than the other two. This product has piqued my interest! Thank you for the information!

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    I’m Alinta, an animal lover who writes reviews about cruelty free products as a distraction from my chronic illnesses. Read more…

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